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Banner Bulletin | June 2011
President’s Corner
www.bannerretail.com
It has been a very busy and exciting spring for Banner Marketing! We have added several talented individuals to our staff, moved our Spokane headquarters to a great new office space and opened an office on the East Coast so that we can better serve our clients across the country. We are all energized by these developments and excited to share them with you. In May, we attended the National Hardware Show as an exhibitor, and we are excited at the opportunities gained at the show. I look forward to reporting back on our experience in our next newsletter. - John Dresel, Banner Marketing CEO and President
IMPACT | It would be an understatement to say that the internet has changed how consumers shop. In fact, research shows that 90% of shoppers browse and compare products and price online before setting out to the stores. So how can business owners get to know their customers without seeing them in person? They must understand customers’ online browsing habits first. Here are some tips on how to do this: 1. Create Customer Profiles. 2. Track Online Audiences. 3. Know Unique Visits and Time Online. New Industry Partnership Banner Marketing is now a preferred partner of the National Home Furnishings Association (NHFA). The NHFA is the nation’s largest organization for home furnishings retailers with membership of more than 2,500 business entities representing more than 9,000 stores in the U.S.
Click here to read more, then click Newsroom Welcome New Staff
Press | Furniture Business Briefing recently ran, “Getting to Know the New Direct” written by Banner Marketing’s Vice President of Sales, Shirley Griffiths. In the piece, Shirley provides insight on how the term “direct marketing” has been redefined as “new direct” and what it means in today’s world where people consume information in many different ways. • Banner welcomes Laurie Ross, Sales Manager, who brings over 20 years of experience in media and retail sales. She will assist the management of the regional sales teams.
Click here to read the entire article in the Newsroom.
News | National Headquarters moved from the Liberty Lake area of Spokane to a new suite in the city’s River View Corporate Center which sits along Spokane’s picturesque Centennial Trail. The space better reflects Banner’s redefined approach and direction to integrated marketing and advertising, and accommodates 40 Spokane-based employees. • Bart Hillman has joined Banner’s sales team as Regional Sales Manager of the Central Region (central USA and Canada). Bart’s experience as a retail store owner and in wholesale sales gives Bart an indepth and unique perspective of the challenges facing the industry today. Please say hello to Bart at your next furniture market!
East Coast Office opened in the Washington, D.C.-area. Avery Nelson, a Business Development Manager who has been with Banner since 2006, will service the company’s East Coast-based clients. Promotional Websites • Email Marketing • Circulars • Direct Mail • POP • In-store Signage • Catalogs • Newspaper Advertising
16201 E Indiana Avenue, Suite 3240 • Spokane Valley, WA 99216 • P 800.843.9271 • F 509.922.7950 • www.Bannerretail.com • Banner Marketing | We bring customers to your door