Download Volume II of the Banner Retail Index Here.Stay up-to-date with the latest news from Banner Marketing.
View our latest press releases below or click on “In the News” for the latest news articles.
Download Volume II of the Banner Retail Index Here.
Stay up-to-date with the latest news from Banner Marketing.
View our latest press releases below or click on “In the News” for the latest news articles.
Click on the links below to jump to story.
“Banner Marketing Releases Volume Two of Banner Retail Index”, 8.1.11
“Banner Marketing Relocates Headquarters to Riverview Corporate Center”, 5.6.11
“National Home Furnishings Association Welcomes New Partner Banner Marketing”, 3.16.11
“Banner Marketing partners with Cantrex Buying Group”, 3.9.11
“Banner Marketing hires Laurie Ross as Sales Manager”, 3.7.11
“Banner Marketing Opens East Coast Office”, 2.14.11
“Banner Marketing unveils first ever furniture retail index at Las Vegas Market”, 1.18.11
“Banner Marketing hires one, promotes another and seeks qualified Sales Executives”, 7.1.10
Banner Marketing Releases Volume Two of Banner Retail Index
SPOKANE, Wash. – Mar. 9, 2011– Banner Marketing, a Spokane-based integrated marketing and advertising firm, has released the second volume of the Banner Retail Index, which reveals top trends of the most popular furniture store websites. The most visited websites offered online coupons; did best with special offers such as $250 off; and displayed bedroom products. The new edition of the report, which includes webstore data from the first six months of 2011, focuses on how top furniture retailers are marketing to current and potential customers.
"We received a lot of positive feedback from the first report, which helped us to refine and improve our second edition,” said John Dresel, CEO of Banner Marketing. “We’ve shifted gears a bit to include more information on what specifically the top retailers are doing to draw in customers, knowing that this information can help struggling retailers improve their marketing practices."
Data to support the index findings was collected from Jan. 1, 2011 through June 30, 2011 and includes information from the 109 furniture retailers that Banner Marketing serves nationwide.
Key highlights from the Banner Retail Index Vol. II include:
The Banner Retail Index can be downloaded here.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
Banner Marketing Relocates Headquarters to River View Corporate Center
SPOKANE, Wash. – Mar. 9, 2011– Banner Marketing, a Spokane-based integrated marketing and advertising firm, has moved to a new office in the River View Corporate Center on East Indiana Avenue. Its new national headquarters are housed on the third floor of the office building that sits along Centennial Trail in Spokane, Wash. The company was previously located in the Liberty Lake area.
"Banner Marketing has redefined our approach and direction in recent years. We felt it was time to move into a space that reflects these changes and invigorates our employees,” said John Dresel, CEO of Banner Marketing. “We look forward to providing superior customer service and integrated marketing strategy to our national customer base from our new location right here in Spokane."
Banner Marketing helps furniture dealers and other proprietors in segmented industries drive sales through effective websites, advertising, digital media, circulars, direct mail, in-store signage, copywriting and public relations support. In business for more than 25 years, the firm is now located at 16201 East Indiana Ave., Spokane Valley, Wash. Banner employs 40 people in Spokane, Wash., as well as on the East Coast and serves clients nationwide.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
National Home Furnishings Association Welcomes New Partner Banner Marketing
HIGH POINT, N.C. – March 16, 2011–National Home Furnishings Association (NHFA) has partnered with Banner Marketing, a Spokane-based integrated marketing and advertising firm, to provide association members with enhanced access to integrated marketing services. Banner Marketing’s designation as a preferred partner attests to NHFA’s conviction that the company provides superior products and programs that help today’s furniture retailers succeed in a changing retail environment.
"We’re pleased to welcome Banner Marketing to our fold of member services partners,” said Steve DeHaan, executive vice president of NHFA. “Offering insight to consumer shopping behaviors and comprehensive strategies for connecting with today’s buyers, Banner Marketing will make a valuable contribution to our members’ long-term success."
The newly created partnership is an extension of Banner Marketing’s industry outreach efforts. Last spring, the company formed an alliance with Western Home Furnishings Association (WHFA), an affiliate of NHFA. Over the past year, Banner Marketing strengthened its ties to WHFA by sharing information, expertise and discounted services to members across 12 western states. Through its partnership with NHFA, Banner Marketing now brings integrated marketing solutions to furniture retailers from coast to coast.
"Working with NHFA provides a wonderful opportunity to make a tangible impact on the nation’s furniture retailers,” said John Dresel, CEO of Banner Marketing. “Consumers and their shopping habits are changing rapidly, and for retailers – particularly small, independent shops – it’s important to evolve with them. We’re here to help retailers adjust their marketing strategies and learn how to integrate traditional and digital efforts to get the best sales results."
Banner Marketing works with clients to create comprehensive marketing programs that combine traditional and digital elements. Programs rely on driving traffic to custom-built websites featuring compelling, dynamic content that reflects current promotions and offerings. In addition, websites capture consumer information, enabling retailers to target promotions and marketing strategies better.
Along with joining NHFA’s member services roster, Banner Marketing is a platinum sponsor for the 2011 Home Furnishings Industry Conference. A joint effort of NHFA and WHFA, the conference is the first event of its kind for the furnishings industry. Held April 30 to May 2 in San Antonio, Texas, the conference will provide networking, leadership and educational opportunities through workshops, general sessions, open forums and an expo.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
About NHFA
National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2,500 business entities representing more than 9,000 stores in all 50 states and several foreign countries. NHFA’s mission and vision encompass a commitment to helping home furnishings retailers operate highly profitable businesses that provide an exceptional level of service to the consumers who buy their furniture. The mission of NHFA is to provide its members with the information, education, products and services they need to remain successful. NHFA’s vision is to excel as the definitive resource for information and leadership for home furnishings retailers.
Banner Marketing partners with Cantrex Buying Group
SPOKANE, Wash. – Mar. 9, 2011– Banner Marketing, a Spokane-based integrated marketing and advertising firm, is establishing a strategic partnership with Cantrex, a group of independent retailers across Canada. The strategic partnership will furnish Cantrex retailers with the opportunity to implement Banner’s integrated marketing programs to grow their brands’ awareness and sales.
“A partnership with Cantrex is a natural fit, given our shared commitment to supporting independent retailers,” said John Dresel, CEO of Banner Marketing. “By introducing and supporting turnkey, integrated marketing initiatives, Banner and Cantrex together can provide the means for independent retailers across Canada to compete in Canada.
Banner Marketing specializes in providing independent retailers with marketing initiatives that integrate traditional and digital media. In addition to providing creative ideas and content development, Banner coordinates print, direct mail, point-of-purchase and broadcast advertising. Together, Banner’s marketing elements drive consumer traffic to retailer websites as well as into brick-and-mortar stores.
“Our mission is to help Cantrex members succeed by anticipating and interpreting retail trends and by positioning retailers to capitalize on those trends,” said Patrick Kelly, director, networks and retail programs furniture. “By partnering with Banner Marketing, we can offer our members efficient and effective marketing programs that take advantage of consumers’ evolving shopping habits.”
Cantrex provides a wide range of support for its members through comprehensive buying and marketing networks. With more than 1,200 retailers, Cantrex helps each one achieve economies of scale and benefit from consolidated purchases, joint advertising campaigns, target marketing efforts, and ultimately, increased sales.
About Cantrex
For 50 years, Cantrex has worked to build a powerful group of independent retailers in the furniture, household appliance, bedding, consumer electronics, photography, floor covering and home décor sectors. Today, Cantrex is the largest group of its kind in Canada and the leader in its field, with more than 1,200 retail outlets across Canada, and offices in Montreal, Toronto and Vancouver. Since 2005, Cantrex has been wholly owned by retail giant Sears. For more information, visit www.cantrex.com.
Banner Marketing hires Laurie Ross as Sales Manager
SPOKANE, Wash. – Mar. 7, 2011– Banner Marketing, a Spokane-based integrated marketing and advertising firm, has hired Laurie Ross as sales manager. Ross brings more than 20 years of sales experience in the media and retail segments to her new position. As sales manager for Banner Marketing she will be responsible for supporting the Vice President of Sales, Shirley Griffiths, in managing Banner’s regional sales teams. She will be based in Banner’s home office in Spokane.
"We are very excited to welcome Laurie to the Banner Marketing team," said John Dresel, CEO of Banner Marketing. "She brings significant industry experience to our operation. We’re excited to tap her expertise and are confident that Laurie is going to help us accomplish our goals and help more retailers integrate their marketing strategies."
Throughout her 20 years in the industry, Ross has specialized in sales and marketing for media companies. Her experience includes having spent two years with Bozzi Media, publishers of multiple, regional magazines and Clear Channel Radio where she spent almost eight years and served as the local sales manager in Spokane overseeing a staff of more than 15 and managing a budget of $5 million.
Most recently, Ross was with Bliss Media, a Spokane-based boutique agency she founded which focuses on creating sales and marketing initiatives to help companies in Eastern Washington grow. Ross is an active community member volunteering her time for a number of organizations including, Children’s Miracle Network, Mid City Concerns and Keeping Music in the Classroom. She is a graduate of Whitworth University.
Banner Marketing Opens East Coast Office
SPOKANE, Wash. – Feb. 14, 2011– Banner Marketing, a Spokane-based integrated marketing and advertising firm, opened an East Coast office in the Washington D.C. area. Banner Marketing’s business development manager, Avery Nelson, will serve clients throughout the East Coast.
"While Banner Marketing serves a number of industries, furniture dealers and manufactures are a large part of our customer base. With so many located in the East, we felt it was important to open a physical location there so we can continue to provide our customers unparalleled marketing and advertising support,” said John Dresel, CEO of Banner Marketing. “We know Avery will do an incredible job helping us accomplish that."
Nelson has 14 years of experience in retail marketing and has worked with several national companies including CompUSA, Sports Authority, PETCO and Red Robin International. Nelson joined Banner Marketing in 2006. As part of her current role, Nelson targets new business opportunities and provides strategic counsel on marketing and advertising strategies to current and potential new customers.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
Banner Marketing unveils first ever furniture retail index at Las Vegas Market
SPOKANE, Wash. – Jan. 24, 2011– Banner Marketing, a Spokane-based integrated marketing and advertising firm, unveiled the first-ever, “Banner Retail Index: A Report on Current Trends in the Retail Furniture Industry.” Data to support the index was collected from Jan. 9, 2010 through Jan. 3, 2011 from more than 126 individual furniture dealers across the nation for which Banner Marketing creates, maintains and tracks websites.
“After a challenging couple of years for the furniture industry, we thought it was important to take a close look at data that is already accessible to us, and pull out the key trends,” said John Dresel, CEO of Banner Marketing. “By doing so, we’re hoping to show dealers and decision makers what consumers are looking for online and how and where they’re finding the information.”
The data, an aggregate representation of data from the 126 websites, monitors how visitors are using the website, what promotions are working and those that aren’t, and showcases the items that are being most searched online.
Key findings include:
Banner Marketing released the Furniture Retail Index at Las Vegas Market on Monday, Jan. 24. Copies are available in the press room and can be downloaded at www.bannerretail.com. Banner Marketing plans to continue to aggregate this data into a report and will issue Volume 2 in the future.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
Banner Marketing announces strengthened partnership with Klaussner Home Furnishings in 2011
SPOKANE, Wash. – July 1, 2010 – Banner Marketing, a Spokane-based integrated marketing and advertising firm, has enhanced its partnership with Klaussner Home Furnishings. The move comes as the Asheboro, N.C. based company announces the launch of subsidiary company, Enso Sleep Systems. Enso Sleep Systems will provide customers with a new line of memory foam mattresses.“We are very pleased to announce the continued growth of our strategic and valued partnership with Klaussner in 2011,” said John Dresel, CEO of Banner Marketing. “We are excited to extend the partnership to work with Enso Sleep Systems, providing a valuable opportunity to help dealer’s market high quality furniture and bedding to consumers.”
Klaussner, one of the largest furniture companies in America, has worked with Banner Marketing since 2009. Banner Marketing will provide advertising and marketing materials for Enso Sleep Systems, and launch the program at High Point Market in October, along with a continued program for Klaussner. The goal of the partnership is to help dealers promote high quality bedding and home furnishings through strategic advertising solutions and promotion.
“Enso Sleep Systems is a user friendly brand and this program builds on that initiative by putting the marketing resources needed for success at the dealers’ fingertips, saving time and money,” said Steve Brower, vice president of sales and marketing. “Building upon our current relationship with Banner Marketing makes perfect sense, and we’re excited to get started.”
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing; a combination of digital and traditional marketing strategies that reach a company’s key consumers and inspire them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its client’s brands – from traditional circulars to cutting edge Web sites – keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales and improved advertising spend and frequency. Learn more at www.bannerretail.com.
Banner Marketing hires one, promotes another and seeks qualified Sales Executives (Back to top)
SPOKANE, Wash. – July 1, 2010 – Banner Marketing, a Spokane-based integrated marketing and advertising firm, recently added Laura Mathisen as the marketing manager for the company. Additionally, Banner promoted Regina Dinning to director of new business development and is seeking to hire additional sales executive.
“As Banner Marketing moves out of the tough economic times into a growth mode, we are pleased to hire and promote new key staff members,” said president and CEO John Dresel. “We are thrilled to welcome Laura Mathisen, whose expertise will be invaluable for the company’s focus on marketing, and recognize Regina Dinning, who has proven an effective leader worthy of promotion.”
Mathisen has more than 25 years of sales and marketing experience. She spent 10 years in Japan where she served as a contract marketing consultant on product launches in overseas markets, copy writing and materials development, product development, diversification and positioning. She has spent the past 10 years working for various organizations in Spokane, including Gonzaga University’s School of Law.
Dinning has been promoted to director of new business development after two years in an outside sales role. Dinning’s primary responsibility in her new role is to prospect and cultivate new business opportunities. In the development of strategic marketing programs for new business, Dinning will be supported by the addition of new hire, Mathisen.
Hiring Continues
Banner Marketing is actively recruiting sales professionals who are interested in career opportunities from account manager to the account executive level. Successful applicants must have a proven track record in proactively identifying and finding opportunities to drive sales, anticipate the needs of customers, collaborate in the development of account marketing plans and effectively manage competing priorities in a deadline-driven environment.
Banner is also seeking a senior creative designer. This position supports and enhances Banner’s business by producing the highest quality, creatively designed marketing and advertising material; providing conceptual design, layout and composition expertise for a variety of advertising mediums; and, as required, participating in presentations to clients.
Interested candidates should visit www.bannerretail.com/Careers and contact Joyce Johnson at jjohnson@bannerretail.com.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing: a combination of digital and traditional marketing strategies that reaches a company’s key consumers and inspires them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its clients’ brands (from traditional circulars to cutting edge websites), keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales, and improved advertising spend and frequency. Learn more at www.bannerretail.com.
Western Home Furnishings Association partners with Banner Marketing to help members grow business (Back to top)
ROSEVILLE, Calif. – April 1, 2010 – The Western Home Furnishings Association (WHFA) has partnered with Banner Marketing, an integrated marketing and advertising firm, to develop and enhance the marketing efforts of its nearly 800 independent home furnishings retailers.
“We chose Banner as our preferred partner because of their profound knowledge of the home furnishings industry,” said Sharron Bradley, executive director of the WHFA. “Banner brings more than 25 years of experience and has clearly developed a program that brings measurable results to furniture dealers.”
The WHFA represents independent dealers across 12 western states. The association offers its members business solutions and support by providing information, programs and services that improve business opportunities and management practices.
“We are excited to help WHFA members grow their businesses through innovative marketing,” said John Dresel,
Banner creates traditional marketing pieces such as attractive circulars that are seen in Sunday newspapers, but it takes marketing several steps further by also building cutting-edge Web sites for furniture retailers that are based on intuitive consumer shopping behavior. Banner provides twice-monthly updates to the Web sites, saving the furniture retailers time and effort, that align with the store’s current promotions. The Web sites have built-in features such as:
“What really makes Banner different is our ability to observe consumer behavior, aggregate the information by geographic territory and then react in real time, updating a business’ Web site based on these behaviors to generate additional traffic to the retailer,” added Dresel.
About WHFA
Western Home Furnishings Association (WHFA) is the industry advocate of the independent home furnishings retailer, providing members with essential resources needed to achieve and maintain long-term business goals. The WHFA’s membership consists of nearly 800 independent home furnishings retailers representing more than 2,200 stores throughout 12 western states. For more than 60 years, WHFA has provided retailers with information, education, group discount programs, services and networking opportunities that have transformed businesses and perpetuated the industry. Learn more at www.whfa.org.
About Banner Marketing
Banner Marketing helps businesses grow through integrated marketing; a combination of digital and traditional marketing strategies that reach a company’s key consumers and inspire them to buy. In business since 1983 and based in Spokane, Wash., Banner develops creative content to support its client’s brands – from traditional circulars to cutting edge Web sites – keeps that content up-to-date, tracks program results, and provides reporting to refine and adjust strategies for even greater success. Banner provides cohesive programs and experiences that translate into stronger brands, increased sales and improved advertising spend and frequency. Learn more at www.bannerretail.com.