WHERE WE COME FROM

In 1983, Bill Sauther gave the Home Furnishings industry a marketing wake-up call. With a small team which included a college friend and his wife, Sauther provided a way to tie national furniture brands to their local retailers with impactful advertising campaigns. Bill grew up in the furniture industry, as his father owned and operated several Spokane furniture stores. So Bill knew exactly what was needed to generate sales and keep small retailers afloat and gave them the marketing tools to compete with larger retailers. Banner Advertising began in Seattle, WA, and in 1990 relocated as Banner Marketing to the Spokane, Washington area where it is currently located.

WHERE WE ARE GOING

Today, Banner Marketing has a team of over 40 employees, led by CEO John Dresel, and Vice-President Shirley Griffiths. Banner Marketing is committed to offering affordable advertising solutions that increase revenue by connecting with target audiences using both print and digital platforms. Banner Marketing is well-established in the Home Furnishings industry but has expanded to other industries with the same focus on increasing store traffic and compelling customers to purchase.

Inspired by Banner Marketing, the new creative division of Banner Marketing debuts in 2012. This complete in-house agency offers branding, concept, design, copy and media buying.

Banner Marketing’s customer first principles have remained the same but this progressive company has embraced change and technology and therefore continues to be a relevant marketing solution to both manufacturers and retailers nationwide.