Ashley HomeStores

Ashley Furniture is the top-selling furniture brand in the world and the number-one retailer of furniture and bedding in the United States. First opened in 1933, Ashley Furniture HomeStore is a chain of independently owned and operated furniture stores licensed to sell Ashley Furniture products exclusively. Since 1933, over 300 HomeStore locations have opened in North America. Currently there are over 430 Ashley Furniture HomeStore locations operating worldwide. They have stores located throughout the United States, Canada, Mexico, Central America, and Japan. There are corporate owned Ashley Furniture HomeStores, as well as, independently owned and operated HomeStores. All of the furniture sold is manufactured by Ashley.

NEED

Ashley Homestores was in need of a way to maintain the integrity of their brand. They needed an easy solution for versioning of national campaigns to speak to the customer at the local level in an effort to drive traffic to the Ashley HomeStores.

SOLUTION

Banner Marketing has worked with Ashley Homestores for over 10 years, developing the Simple Program which is still used today. This successful solution offers an easy marketing solution for the licencees and brand regulations for Ashley corporate. Banner Marketing has collaborated on the development of all advertising programs and themes, developing turn-key programs that convey the national look and feel of Ashley with the flexibility of versioning needed at the local level. Banner Marketing also acts as a conduit of communication between Ashley corporate and the licensees providing back-end measurements of success of each and every advertising promotion. Banner Marketing developed an exclusive online portal for easy ordering making it a streamline process for licensees.