Imagine a corkboard hung up in your house with things you like or would like to have: a torn-out magazine ad featuring a car you covet, a photo of a dream vacation you’d like to take someday, and ideas for how you can turn your basement into a man cave. Oprah calls this a Dream Board and advocates that declaring you want something increases the chance of it actually happening...
52% of US consumers say they read direct mail they receive from retailers.
What are you sending your customers?
In the days of digital everything, direct mail is having a resurgence in popularity with consumers. What makes print great? Print is tactile and in many cases is viewed in the home where the customer can imagine the home furnishings around them...
Smartphones are addictive. Most of us have met people who can’t seem to disconnect for even a moment – people who have an app for everything and who wouldn’t dream of making a purchase without consulting their device first.Make it as easy as possible for these consumers to shop the way they like to shop. Integrating QR (quick response) codes can help make your marketing efforts digital-friendly. Here are three easy ideas to get you started..
Have you ever seen an ad for a big store promotion, and then when you got there, saw no sign of it and wondered if you were in the right place? Or how about when you visit a store’s website and it has a completely different look and feel than the store itself and it left you questioning if it was the same place?
The reality for retailers is that customers can get what they want, whenever they want, however they want it. They’re receiving information via newspaper ads, circulars, items in their mailbox, television and radio. But in addition they are gathering information and comparison shopping online. Today’s customer is armed with technology and often obtaining information on-the-go. Although it may seem like the best approach is to cover each and every channel with various messages to make sure something gets through, a shotgun strategy is not the answer. Instead, retailers need to focus on who is most likely to be interested in their products and services, then use consistent shots of advertising to get their attention.