 
What is channelSYNC?
 Driving Traffic In today's frenetic marketplace, clarity and persuasiveness of messages is key. Clear, consistent, creative communication is required to foster a relationship with consumers and communicate with them on a personal level. Evaluating the broader picture of a company's brand is imperative in understanding how to communicate with its various consumer groups. We work to create brand identities and are also able to produce advertising materials that are integrated within the framework of a pre-existing brand identity. Our primary objective is to return value for our customers in the forms of awareness, visibility, persuasiveness and effectiveness in reaching and exceeding the branding and communications goals set for these companies. Click here to check out our media tools.  Strategic Partnership Marketing is a team sport. For the integrated elements of a marketing mix to be firing on all cylinders, partnership is imperative. The responsibility of a full-service marketing company-and the role we take in working with our clients-is to understand and become an extension of your organization. This means working with all levels of your business, from corporate offices to sales and manufacturer reps on all retail fronts. It's about marketing manpower. Our team of over 80 sales, marketing and design professionals joins your company and sets specific goals for accomplishing advertising objectives. Strategic, relevant creative and promotional materials are then produced to meet these objectives as well as stand out and make an impact. Sales-specific marketing materials are even created specifically for sales staff to aid in promotional efforts.  Proactive Networking Networks aren't built overnight. Banner proactively contacts each retailer throughout your distribution network and aligns these groups with advertising programs and promotions outlined in your marketing plan. Our sales and account staff are experienced at facilitating large-scale promotions through a high number of retailers. We version materials for hundreds of different retailers, and work with each of these retailers directly to assure promotions run smoothly.  Saving Time In business, time is money. Banner fills in where the time and resources don't exist within an organization to connect and market across multiple retail fronts. Our experience in connecting retail channels and building marketing programs and materials is designed to not only save companies time, but is also effective in generating new profit centers within company's existing infrastructures. Here are a few of the ways we spend our time to help you make more money:
 Value Value can be perceived many different ways, from increased brand recognition to a rise in sales. As a full-service marketing agency aligned with your brand, Banner seeks to bring value to our clients on a variety of levels, including increased program participation from independent retailers, improved retailer loyalty, strengthened brand identities, continued aligning of retailers and, of course, sales increases. Another significant way Banner brings value to its customers is through our pricing. Our cost to the retailer represents the best in the industry. 
Your sales channels. Your promotions. Your brand. All on the same page. The idea behind ChannelSYNC is simple: connect the various distribution points of a company within the sales channel and provide these retailers with consistent, integrated marketing plans and materials-so nothing is lost in translation. As simple as this may sound, anyone who has attempted to manage multiple businesses, owners and ideas knows this can be a complicated and time-consuming undertaking. Fortunately, this is what we do best. It is our experience that many organizations realize the value in providing a streamlined channel advertising program, but just don't have the time or resources to dedicate to this effort. Working as an arm of your organization, Banner's dedicated staff coordinates your marketing and sales objectives all the way through to the dealer or retail level, even in complex franchise situations. We design and produce all promotional materials, including special materials to assist your field sales and service staff. If you already employ a marketing staff, we will work with them to bolster your promotional efforts. The ChannelSYNC model works well for brands that are distributed through a number of unconnected distribution lines. Banner's unique niche is the ability to generate incremental sales for your organization by proactively uniting these distributors as a cohesive network. Simply creating marketing plans and materials is not enough to elevate a brand in today's saturated media marketplace. We examine all advertising angles and specifically design materials to break through this rampant noise and clutter. Most notably, all of these initiatives are accomplished for a cost that represents the best value in the industry. From national brands to privately owned businesses, ChannelSYNC is a process that's designed to increase sales. |