We’ve been working with Banner Marketing since 2009 and have found them to be an invaluable asset to our strategic marketing and advertising efforts. Banner understands the industry we operate in, and can advise on how to make the most out of our co-op dollars. They implement tactical, integrated promotions and track what programs are the most successful for us. This helps us understand our ROI and move forward.

One of the aspects of this partnership that we’ve greatly appreciated is the fact that they took the time to get to know our brand and our positioning in the marketplace on both a local and national level. They understand our goals and the messaging we seek to put out to our customers – it’s reflected in every piece of collateral they produce for us.

Aside from our day-to-day marketing relationship, Banner has also become an extension of our sales team and really goes the extra mile. Banner representatives attend tradeshows on our behalf and even make calls to our dealer base. Over time these actions, along with their presence at our markets across the country, has deepened our relationships with our dealer base and moved more products off the floor.

If you’re looking for a strategic, smart group of people who are easy to work with and produce consistent high quality marketing material, I recommend Banner Marketing across the board.

LEN BURKE, VICE PRESIDENT OF MARKETING-Klaussner Home Furnishings

Client: Ashley Furniture is the top-selling furniture brand in the world and the number-one retailer of furniture and bedding in the United States. First opened in 1933, Ashley Furniture HomeStore is a chain of independently owned and operated furniture stores licensed to sell Ashley Furniture products exclusively. Since 1933, over 300 HomeStore locations have opened in North America. Currently there are over 430 Ashley Furniture HomeStore locations operating worldwide. They have stores located throughout the United States, Canada, Mexico, Central America, and Japan. There are corporate owned Ashley Furniture HomeStores, as well as, independently owned and operated HomeStores. All of the furniture sold is manufactured by Ashley.

Need: Ashley Homestores was in need of a way to maintain the integrity of their brand. They needed an easy solution for versioning of national campaigns to speak to the customer at the local level in an effort to drive traffic to the Ashley HomeStores.

Solution: Banner Marketing has worked with Ashley Homestores for over 10 years, developing the Simple Program which is still used today. This successful solution offers an easy marketing solution for the licencees and brand regulations for Ashley corporate. Banner Marketing has collaborated on the development of all advertising programs and themes, developing turn-key programs that convey the national look and feel of Ashley with the flexibility of versioning needed at the local level. Banner Marketing also acts as a conduit of communication between Ashley corporate and the licensees providing back-end measurements of success of each and every advertising promotion. Banner Marketing developed an exclusive online portal for easy ordering making it a streamline process for licensees.

We had no experience with web page production. Banner guided us through the process with politeness and profesionalism. The extra traffic the site is bringing into the store grows weekly.

FURNITURE STORE OWNER -California

Other marketing firms pitch my business, but I stick with Banner because they are competitively priced but more importantly, I know what I am getting - a high quality product that I can count on every time.

TOM ESLINGER -Sofa Select

Banner does a great job of converting my thoughts and their ideas into professional looking ads that I can be proud of and the Banner staff is always professional and easy to work with.

KEVIN HEIKES -Factory Direct Furniture

Client: The Colton Group consists of 12 stores with several more opening primarily in Southern California. The Vice-President of Operations is Archie Hall.

Need: The Colton Group needed a extension of their in-house marketing department that could not only collaborate on but execute the various campaigns in multiple markets.

Solution: The Simple Program, developed by Banner Marketing, is a streamlined solution to this multi-faceted retail group. Banner Marketing continues to collaborate with Archie by following the guidelines of what’s working in advertising and expanding on those specific successes for unprecedented results in a challenging economy. Banner Marketing’s industry knowledge of what’s garnishing results nationwide combined with Archie’s expertise of local influences has proved profitable and allowed this retail group to continue to open more stores.

Working with Banner Marketing has been a completely different experience than working with other marketing firms because Banner really understands how to reach our target demographic.

KEVIN RIFE -Rife's Home Furnishings

By using an integrated marketing approach recommended by Banner, we have already seen an increase in website traffic by five times.

FURNITURE STORE OWNER -Toronto, Canada

Client: In 1995, Marty and Michelle Cramer left successful careers in the publishing industry to start Cramer's Home Furnishings. The Cramers currently own two stores in Washington State that carry several national manufacturers. The stores are located in the small rural markets of Omak and Ellensburg.

Need: Cramer’s had a traditional advertising agency on a monthly retainer. There was a concern that the retainer would be better used directly towards advertising.

Solution: Banner Marketing partnered with Cramer’s by providing a detailed market analysis for both locations prior to suggesting integrated marketing solutions. The Banner Marketing creative team also revamped Cramer’s branding by refining the look and feel of Cramer’s collateral and providing needed consistency. After Banner Marketing’s first integrated campaign using various print and digital elements, Marty reported that Cramer’s had the best single day, revenue wise, in the 16 years Cramer’s has been in existance. Almost two years later, Cramer’s works with Banner Marketing every month to drive traffic to his stores.

Banner Marketing helped us launch a promotion on our website and within 60 days we had more than 511 coupon requests - almost nine per day.

TOM ESLINGER -Sofa Select

Often we forget to thank those who make our job easier, so I want to praise you and your staff. Everyone... has been extremely helpful...

PAMELA OWENS -Unclaimed Furniture

I wanted to take a minute to let you know how excited all of us at Cramer’s are. We have now had our 5th month in a row with significant increases. I know it will be hard to believe but we ended February up 33% over last year. The combination of website, inserts, and email blasts is proving to be a huge success. The amount of traffic being generated by the email blast alone is amazing. I was thinking about how skeptical I was when we started and that I almost didn’t try the program. I really believe that some of the biggest mistakes I have made in business are the ideas I never followed thru on. Fortunately this is one time when I went ahead and took the leap. Anyway, just wanted to pass on how well things are going.

MARTY CRAMER -Cramer's Furniture