In 1995, Marty and Michelle Cramer left successful careers in the publishing industry to start Cramer's Home Furnishings. The Cramers currently own two stores in Washington State that carry several national manufacturers. The stores are located in the small rural markets of Omak and Ellensburg.
Cramer’s had a traditional advertising agency on a monthly retainer. There was a concern that the retainer would be better used directly towards advertising.
Banner Marketing partnered with Cramer’s by providing a detailed market analysis for both locations prior to suggesting integrated marketing solutions. The Banner Marketing creative team also revamped Cramer’s branding by refining the look and feel of Cramer’s collateral and providing needed consistency. After Banner Marketing’s first integrated campaign using various print and digital elements, Marty reported that Cramer’s had the best single day, revenue wise, in the 16 years Cramer’s has been in existance. Almost two years later, Cramer’s works with Banner Marketing every month to drive traffic to his stores.